slightly obsessed: Sundry clothing

Today its a trip to So. Cal to Sundry clothing.  The minute I saw this dress/skirt in Mary Firestone's (of the Firestone Sister's blog which you must check out) facebook feed I had to see more from this brand.  

available at hip'tique in LA

I am in a very easy breezy mood when it comes to my clothing right now. Perhaps a skinny jean rebellion? I want loose soft beachy things in my closet. Sundry fits the bill. Understated and incredibly cool, I can't decide what I like more - the site design or the clothes.



Sundry captures the free spirited casualness of Southern California. And for those of you who have read the blog for a while you know that I lived in So. and Nor Cal for 20 years and it informs my style. To top it off,  the site design completely appeals to my sensibilities. 

Which might explain my Friday images... 
doesn't this look like it should be a 'simple pleasures' Friday image?  


I love the use of Pantone colors and collage. This site doesn't feel like the ordinary. And the clothes are, as creator Matt Leblan says, 'staples'.  Sounds like my 'staple style' mantra... can you see how this is a match made in heaven?  




















The visuals are perfection. I love how the collections are organized and I absolutely LOVE the clothes.
So I did a little shopping for you - yes I did. And perhaps a little for me too.